How To Rank YouTube Videos: YouTube SEO

How To Rank YouTube Videos

How to rank YouTube videos?

How to optimize YouTube videos for SEO?

Here, you will get the answers to these questions.

We know that YouTube is the second largest search engine after Google. This means that competition is very high on YouTube also like on Google for blog and/or website to get a better rank for your videos on YouTube.

That’s why here we will learn the best YouTube video optimization techniques to get a better rank on YouTube.

If you are uploading the videos on YouTube without using YouTube video optimization techniques. Then you are wasting your time & money because you can’t get a better rank on YouTube as for as your videos are concerned means you can’t get more views & subscribers without these YouTube video optimization techniques.

Means making & uploading the videos on YouTube is useless without these YouTube SEO tips.

We know that If somebody is spending your time & hard money on anything then he/she also wants some return. That’s why now we will discuss the best YouTube video optimization techniques step by step in detail under these heads.

YouTube Video Optimization:

  • Quality & Noise
  • File Name
  • Thumbnail
  • Title
  • Description
  • Tags/Keywords
  • Use Subtitles/Closed Caption(CC)

Quality & Noise (How To Rank YouTube Videos):

Before going forward, I want to tell you quality & noise also matters in the ranking of the videos, indirectly.

If quality is not good and/or noise is present in your videos then anyone doesn’t want to see means the number of views will be less because of these things.

According to the YouTube algorithm, If we compare two videos on which everything is same except the number of views and watched time then YouTube will put one video ahead of the second video if the number of views and watched time on the first video is more as compared to the second video.

This way, we can say that quality & noise also affects ranking.

That’s why, please try to make good quality videos without any noise.

File Name (How To Rank YouTube Videos):

The file name also affects the ranking of your videos on YouTube.

That’s why you must ensure your file name must include the main keyword/keywords before uploading the video because it affects the indexing on a search engine.

Try to put the main keyword/keywords first in your file name.

Thumbnail (How To Rank YouTube Videos):

Thumbnail also affects the ranking of the video because we know that thumbnail is the first thing which attracts the people.

That’s why make your thumbnail attractive. For this, you can use-

  • Photoshop
  • Pixel Lab (app) 

Best Tips:

  • Don’t use the red, white & black colour in thumbnail because it decreases the visibility on YouTube due to the own colours of YouTube.
  • Try to put minimum words on Thumbnail so that you can increase words size because most of the persons are using mobile for seeing the videos on YouTube & we also know that size of the screen in mobile is very small as compared to other devices means the size of the thumbnail is also small on mobile. That’s why if you are using minimum words & larger size for writing then anyone can see your thumbnail very easily.

That’s why we can say that thumbnail also plays an important role in your videos ranking means in views.

Title (For Same Use As Above):

The title also plays a very important role in the ranking of the videos.

Main tips:

  • Use the main keyword/keywords in starting.
  • Secondary keyword/keywords after the main keywords.
  • Try to use maximum possible keywords in title mainly main keywords.
  • Try to write your title within 70 words but the maximum permissible limit is 100 words on YouTube.

For writing the title for your videos, you can use the autosuggest feature of YouTube. You can see it in the given image below.

how to rank a youtube video

From the given image (above), you can choose anything as a title because peoples are searching these words on YouTube.

This way you can choose or make the best title for your YouTube videos.

Make or Choose your video title according to your content because the title is also the one thing which gives an idea to your audience about the content.

Don’t misguide your audience means title & content must be related to each other otherwise it will cost some loss in the long run.

Description (For Same Use As Above):

In description also use primary keyword/keywords first & secondary keywords after the primary keywords.

Write your description within 160 words and that should also be very attractive by using primary and secondary keywords but mainly primary keywords because different-different persons can see only up to 160 words without clicking on see more. You can see it below.

how to rank videos in youtube

Your description must include the main keyword at least one time but in starting which you have used in your title.

Your description must be in story form means don’t write keywords separated with commas in the description. You can see in the image given below.

how to rank videos on youtube

If you want to write more keywords then write topic covered/queries as a heading then write keywords under the numbers. You can see it below.

how to rank youtube videos

Now, you can also use hashtags in your YouTube videos but you can use a maximum of 15 hashtags in one video.

In hashtags also try to use primary keywords first and then secondary keywords.

If you want to use hashtags in your YouTube videos then write # & words without any space after this. For example; #YouTubeSEOtips

In hashtags, you must include your channel name like # your channel name without any space. For example; #HafyShafy.

You can see these things below.


You can write/use hashtags anywhere in the description.

In the description, you can put the transcript also means your video content in words form.

But write the description within 5000 words because the maximum permissible limit for the description is 5000 words on YouTube.

This way you can write a better description which will help you in YouTube indexing.

Tags/Keywords (For Same Use As Above):

Tags also play a very important role in the YouTube video optimization means in the YouTube video ranking.

In tags, you must include your channel name & the keywords which you have been used in your title.

In tags also put your primary keywords first & then secondary keywords means general keywords. You can see it in the given image below.


Use Subtitles/Closed Caption (For Same Use As Above) :

Subtitles/Closed Caption(CC) also plays a very important role in the ranking of your video/videos.

We know that If in two videos everything is same except watched time.

Then, one video will get a better rank as compared to the second video if watched time is more.

If you are using closed caption feature in your videos then the different-different persons can also understand your videos who knows the different-different languages due to the subtitles.

That’s why we can say that you are increasing your reach in people means views by using the CC feature of YouTube.

So, here we can say that you are increasing your ranking because of the closed caption feature of YouTube.

Bonus points:

To get more views & subscribers, you can also do these things.

  • Use the “End Screen” feature.
  • Use the “Cards” feature.
  • Reply to the comments on your channel or do comments on the different-different channels.
  • Use the “call of action”, for example; like our video, subscribe to our YouTube channel etc.
  • Make playlists to put different-different categories of the videos under the different-different playlist.
  • Use the “Pin Comment” feature.
  • Share your videos on the different-different social media platforms.

These are the best tips for “how to rank YouTube videos“.

If I get something new in future then I will come with these things as soon as possible.

If you know the other things then please let me know in the comments.

You Must Read:

Best Ways To Get More Subscribers on YouTube

Keywords Everywhere This Is What Professionals Do

Author: Sunil Kumar

Hi, I’m Sunil Kumar, a professional blogger and digital marketer. I believe in enjoying life rather than working just to survive. I always dreamed big, strived for greatness and deeply cared about people.

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