How To Use Google Trends: Google Trends was launched in the year 2006 to count the number of searches on different-different topics in different-different time duration, mainly.
But now you can use it for different-different other purposes also.
Here, we will discuss the usage of Google Trends for different-different other purposes also step by step in detail.
How To Use Trending Searches Button (Google Trends):
You can use Google Trends to find out the trending topics for your blog posts & for your YouTube videos.
To find out the trending topics, click on three lines given on the topmost left corner of Google trends. You can see it below.
After clicking on these three lines, you have many options, choose trending searches from these. You can see it in the image given below.
After this, you have two options-
Daily Search Trends:
In this search trends, you can search for anything country wise.
For example; If you want to find daily search trends for Canada then choose Canada country.
This way, you can find daily search trends for different-different countries.
For example; You can see daily search trends for India in the image given below.
If you want to find content & keywords related to any topic which is given in daily search trends.
To get these things, click on the title or on the icon which is given on the right side. You can see both these things in the image given below.
After this, you would get information about the keywords. But for the content, click on the image or on the words. You can see these things below.
After clicking, you will be redirected to a new page from where you can get content for your articles and/or videos.
If you want to get more information about anything which is given in daily search trends then you can follow these steps. Here, I will explain this thing with the help of an example.
Here, I will take Sachin Tendulkar as an example to explain it.
First, click on Sachin Tendulkar to get keywords about Sachin Tendulkar & for the content, click on the images which are given just below the keywords. You can see both these things below.
Again click on title means on Sachin Tendulkar (see in the above image) to get more information. You can see these things below.
In the above image, we can see-
- Interest over time.
- Interest by subregion/city.
- Related topics ( In rising & top form).
- Related queries/keywords (In rising & top form).
We can also see all these (above) things for-
- Different-different countries.
- Different-different time durations.
- Different-different categories.
- Different-different search engines like web search, YouTube search etc.
In the above image, you can not see interest by subregion/city due to a technical error. But generally, you can see it on the map.
If you want to compare Sachin Tendulkar with other personalities then you can do it also simply by clicking on “+ compare icon” and then add (write) which you want to compare. You can see it below.
But you can compare the maximum of five personalities together.
This way, you can compare five things in different-different countries (subregion/city), on different-different time durations, in different-different categories & in last on different-different search engines.
Real-Time Search Trends:
In real-time search trends, you have one more option except country means you can choose category also, here.
In category, you have many options. You can see all these, below.
Assume, If you want to search real-time trending topics for India in science & Tech category. Then choose-
Real-time search trends>Country(India)>Category(Sci/Tech)
This way, you can search for real-time trending topics for any country in any category.
Here, everything is the same if we compare with daily search trends means steps to get more information.
But here you will get one more thing i.e. interest over time if we click on the title. You can see it below.
How To Use Explore Button (Google Trends):
In the previous discussions, you had a topic but here you will search for a topic to get information.
Now, we will type Google AdSense in the Google Trends search bar & then press enter. You can see it below.
After this, everything is the same to get more information related to the interest over time, interest by region/city etc.
How To Use Year In Search Button (Google Trends):
You can use year in search button to get the data for previous years in the different-different categories. You can see it in the image given below.
And if you want to get more information about these topics then click on the title. After this, everything is the same if we compared with the previous things.
How To Use Subscriptions Button (Google Trends):
You can also get information about a particular topic/category & trending searches on your email after subscription.
To add subscription, click on “subscription” button after clicking on the three lines which are given on the top left most corner. Please see it below.
After this, you will be redirected to a new page. On that page click on the “+” icon to add subscription. You can see it in the image given below.
Then fill all the details for the topic & trending searches. You can see all these things in the images given below.
After doing all these things, click on the “subscribe” button to add subscription. You can see your subscription below.
This way, you can subscribe to Google Trends.
How To Use Google Trends:
Interest over time:
In the above graph, we can see that at one point of time the graph is going upward & at the second point of time the graph is going downward.
You can increase your expertise/production/supply & advertisement when the graph is going upward & you can decrease these things when the graph is going downward to get more profit.
From the above graph, we can say that interest over time is more in web designing as compared to web building.
If you are running any digital marketing company then your focus should be more on web designing as compared to web building.
You can decide the above thing with the help of the above graph.
Interest by sub-region:
In the above graph, the dark colour represents higher interest & the light colour represents lower interest.
From the above graph, we can say that you must increase your focus on expertise/production/supply & advertisement in the darker region as compared to the lighter region to get more profit.
Above map represents the interest by city. In the above map, you can see dark coloured circles & light coloured circles.
The dark coloured circles represent higher interest as compared to the light coloured circles.
That’s why your focus must be more on the dark coloured cities as compared to the light coloured cities.
In Google Trends, related topics mean topics related to the main keyword which you have searched on Google Trends.
Here, you can take these topics as subtopics/related topics for the main keyword.
In Google Trends, related queries mean keywords related to the main keyword.
Here, I have explained.
- How to use different-different features of Google Trends.
- How to use Google Trends for your business.
If you have any doubt then please let me know in the comment.
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